From: Conceptual Store
Brand Identity, Packaging
Brandi Steele, Jessica Wonomihardjo,
Lisa Lindh, Jay Jeon
From is a store that designs and collaborates with local craftsmen. Each product has a story, that promotes transparent production; creating value and opportunity for self expression within the guests. The From store functions as both a retail store and exhibitory experience aimed to interact with the audience sharing our core values of transparency, self expression and partnership.
The From: store and packaging were conceptualized around the idea of receiving a letter. Our products are a gift to the customer, specialized just for them. “From us, to you.”
From Basic is a line of beauty & personal care items. This label is designed to be the essential skin product for the consumers who need simplicity in their daily routine. It holds the core values of the brand, while ultimately creating a recurring consumer base. We believe in making effective products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics. We believe our products have a good value based on ingredients that we use and by the people who craft the products.
From Home is a line of home goods and decor, designed to bring personality and value into any home. This curated line of products can be mixed and matched to amplify any personal style. Each item has a story, based off of its history from concept to production.
The From Partnership brand is the most individual of the overarching store labels. While adhering to all the overall core values, this label independently communicates the aspect of partnership for the From Store. Every quarter, the From brand partners with a local business and together they collaborate to create new edition of products.
For this initial edition, we partnered with a local ceramics artist, Julia Lemke. Her small business Totem Co., based out of Berkeley, is a collection of homeware and jewelry inspired natural forms, simplicity and traditional craft. All her products are made and thrown by hand, then designed through her special glaze chemistry process. The packaging for this edition was inspired by Julia’s scientific processes and artistry in her pieces.