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Visual
Designer





Fillmore


Typeface design
2019
TypeParis

Fillmore is a variable serif font with 8 different weights. It was created for a music record label brand. Inspiration came from the old goodies/typefaces from the 70’s era that expresses groovy and cheerful spirit of the music to the shape of the letterforms.

The main characteristics of the typeface are soft and smooth round shapes with a square structure, along with a heavy bell bottom that is applied for the display weight. Fillmore was designed to be used as a display typeface that can be used to achieve more human and analog feeling.



Moodboard &
Inspirations
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First Phase Sketches
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Different shape of g
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Characteristics
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Styles
& Weight
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Mark