From Concept Store

Packaging, Identity
Student’s Work

The team was tasked with envisioning a retail store with exclusive products that targets and fills the current market gaps. Through research and analysis of generational habits, the current store brand landscape and pinpointing target audiences, we found a demand in a few specific areas. Consumers are looking for items with a story that supports their desire for personal expression. Additionally, we discovered there is a shift happening within the definition of consumer value. People are moving away from the notion of monetary value and instead are searching for value in knowledge, craftsmanship, ultimately searching for a sense of connection to the world around them.


From: Basic 

Beauty & Personal
Care Product


From: Basic is designed to be the essential skin product for the consumers who need simplicity in their daily routine. It holds the core values of the brand, while ultimately creating a recurring consumer base. We believe in making effective products from fresh organic fruit and vegetables, the finest essential oils and safe synthetics.


From: Home

Home Goods
& Decor


From: Home is designed to bring personality and value into any home. This curated line of products can be mixed and matched to amplify any personal style. Each item has a story, based off of its history from concept to production.

Box Details︎

Label Details︎

From: Totem



The From Partnership brand is the most individual of the overarching store labels. While adhering to all the overall core values, this label independently communicates the aspect of partnership for the From Store. Every quarter, the From brand partners with a local business and together they collaborate to create new edition of products.  

For this initial edition, we partnered with a local ceramics artist, Julia Lemke. Her small business Totem Co., based out of Berkeley, is a collection of homeware and jewelry inspired natural forms, simplicity and traditional craft. All her products are made and thrown by hand, then designed through her special glaze chemistry process. The packaging for this edition was inspired by Julia’s scientific processes and artistry in her pieces.

Julia Lemke,
Ceramics Artist

Interior Packaging


Brandi Steele, Jay Jeon, Lisa Lindh.
Photographer: Dustin Soriano